Packaged in squat bottles with signature orange caps and simple labels, VP is an exercise in minimal luxe. Skadinavisk Hygge reed diffuser. Juniper, birch and clary sage, green maté (tea) and flouve (hay oil) create an earthy vibe with a smoky leathery undertone that captures the essence of the great Irish landscape. Clove, benzoin and myrrh are the main components in smoky, spicy Olim. Think of a cowboy riding the great American plains and you’ve got the idea; crackling campfire, leathery boots, big sky and freedom, conjured by notes of sandalwood, cedarwood, cardamom, iris, violet and ambrox. Perfumer Killian Hennessey comes from good stock: he’s part of the famous Cognac family and the “H” in LVMH (Louis Vuitton Moët Hennessey). Escentric 05 brings together bergamot, orange, laurel, rosemary, juniper and cypress, underscored by labdanum and mastic, with cashmeran and fig. MiN New York. Azzi Glasser is known as the private perfumer to the stars. Cannabis, coffee, tobacco, incense and oud make up the notes. To be niche, considered distribution is vital. The dispenser can be easily removed for ease of recycling and the label is made using scrap dust from marble quarries (Italy is a major source of both carrara and calacatta). This expanding, influential sector of the fragrance industry has moved from the fringe to become a major trendsetter. Kurkdjian is claiming rose for stylish men everywhere – wear it with pride. Can a brand still be considered niche if it’s well known? Silver Mountain Water, Green Irish Tweed and Millésime Imperial are all solid performers that deserve their spot in any gentleman’s collection. The French fragrance house was established in 1760 and is still run by the Creed family, with Olivier and son, Erwin, currently at the helm. Certain natural ingredients, like orris or jasmine, might cost more than gold but truthfully, beyond a certain point you’re paying for the name and the halo of mystique. Also worth investigating: Basilico & Fellini, Dear Polly and Dirty Velvet. Reassuringly expensive, beautifully packaged and pushing the olfactive envelope, a niche fragrance can feel like a true ‘find’. It’s all about us, you see, and we’re a picky bunch. Intimate boutiques in prestigious locations, footholds in luxury department stores and knowledgeable, attentive staff have helped give niche perfumery an edge over the predictable offer found in duty-free and on the high street. But the combination of clary sage, lavender and pink pepper create a mature, woody scent with a spicy dry down of vetiver, unlike anything else in the ADP range. “Ironically, the term itself has become rather ubiquitous, and one could even say it now dominates the fragrance world – a far cry from its origins,” says James. During the 1990s perfumer Frédéric Malle became frustrated with the commercial direction of some of the major ... Clive Christian. “With hindsight one could say that the Hawksleys introduced niche perfumery – a term then unknown – to the UK and in many ways helped define this concept.” Indeed, Les Senteurs introduced Byredo, Diptyque, Creed and Éditions de Parfums Frédéric Malle to the UK. By browsing our site or closing this message, you agree to store Cookies by us and third-party partners. Perfume houses We all have favourite perfume houses – brands, designers, independent artisans. If you get the chance, the standalone boutiques are worth a visit too. Sophisticated in scent and design, there’s a fragrance here to suit even the most discerning of tastes. The major brands are proactively embracing elements of the niche market – smaller launches, more interesting fragrances, less reliance on the advertising campaign and more focus on the juice but ultimately their appeal is geared towards the universal whereas niche focuses on the individual.”. So, can we still count these hugely successful, international houses as niche? Retaining exclusivity for the major houses comes down to restricting the availability on a single line or special collaboration and customisation services in the form of engraving or ribbons to make your bottle seem unique, while pumping the rest of the product into as many outlets as possible: it’s boring and predictable. Amouage. By Harper's BAZAAR UK . No. Before Swedish/American Jan Ahlgren founded New York-based Vilhelm Parfumerie he was working in fashion. He describes it like “a radiant summer’s day.” Yes, the seasons are changing, but an Indian summer is the best kind of autumn, so we’ll be clinging onto the sun with this. The Bazaar beauty team's top eight fragrance houses. Founded by Alessandro Gualtieri, Nasomatto takes an eccentric approach to scent. With evocative names like Moon Dust, Long Board and Dahab, each scent is like like a chapter in a bigger story and a long way from stuffy, traditional perfume. The inspiration is hashish and the sweet spot of being stoned (before the paranoia or munchies kick in). We were surprised when the fragrance collection launched with seven entirely new scents, and not eau de parfum versions of the home fragrance lines (we’d love the chance to wear Ciel, but there you go). Over the years the house has given a platform to some of the biggest names in the business including Dominique Ropion, Jean-Claude Ellena and Edmond Roudnitska (the fabled creator of Dior Eau Sauvage) and collaborated with fashion houses such as Dries Van Noten and the former head of Lanvin, Alber Elbaz. Discover these fascinating stories through archive material and photography, historic advertising or today’s videos – and bring perfume alive…, The perfume houses are listed under the first letter of the brand – or to look for a specific name, you can also use the Search box, top right…. Consumers are “more demanding in their desire for novelty, quality, variety and transparency – all of which keeps perfumers up to the mark. Boutique Scents: The Luxury Fragrance Houses You Should Know. Green, herbal and a touch soapy – it may temporarily invoke the resinous bud, but it won’t send you as far as the corner shop on the hunt for snacks. There are 12 fragrances in the collection and each bottle looks like a small work of art or sculpture, due to the caps crafted from precious woods. The inspiration came from a particular brand of cigarettes. The result is a woody floral, with two types of fresh, green rose – Damask and Centifolia – as the central character, with side accents of grapefruit and sage. Discovering that someone else wears the same scent as you is kind of underwhelming. We do not pass personal information to any other organisation. However, Le Labo has a proven track record of cult unisex scents such as Rose 31, Thé Noir 29 and Baie 19. Jessica Punter is a freelance journalist and stylist specialising in men's grooming and style. The notion of masculinity, in 20 years time, will not be relevant anymore,” he says. Having curated and sourced unique fragrances for private clients since the late 1990s, Murawuczyk had access to some to the top perfumers in the world. But whether you want to dig more deeply into the heritage and stories behind a name that you love, or simply to explore the universe of perfume houses – historic and contemporary – this is where you start. Join The Perfume Society mailing list and be the first to know about all things fragrant. Still, the perfume heads approve, so if want to drop £500 on a good scent, Clive Christian won’t disappoint. There’s the common citrus element that ADP is known for; Bergamot from Calabria, as well as lemon and grapefruit. Meanwhile, a truly bespoke scent is so expensive it’s reserved for kind of people who snap up a Tom Ford suit on their lunch break. Black Afgano is arguably the most well known. In 2019 the Fragrance Foundation released a report showing that the fragrance industry was worth £7.1 billion to the UK economy in 2018, with 24% – or £1.8 billion – spent directly on perfume, eau de toilette and aftershave. It’s a house with a history that stretches back to Queen Victoria’s reign. 02 L’Air du Désert Marocain sits in the Classic collection as one of his most popular scents that cemented his reputation as an artist in the fragrance world and it is brought to you exclusively in the UK by Les Senteurs.