E-commerce Popularity in Africa. >> >> /F3 17 0 R /F6 14 0 R /Ordering (Identity) /AvgWidth 401 << /GS7 23 0 R 13 0 obj 0000008069 00000 n /DescendantFonts 28 0 R /F 4 /A /XHeight 250 >> 0000008390 00000 n /BaseFont /TimesNewRomanPSMT /StructParent 3 /CIDToGIDMap /Identity 0000005623 00000 n The questionnaire was based on a pre-existing tool developed by Venkatesh [16] which has been used by Moran [9] and Tibenderana & Ogao [14]. /A /F2 18 0 R << /URI (mailto:cndulue@dal.ca) /Group >> << << 27 0 obj /ExtGState >> << 0000028439 00000 n 0000008881 00000 n /Length 351 /F7 20 0 R 11 0 obj 0000009832 00000 n /MaxWidth 2614 x�� �Źǿ�����k�ٓ]�eY`���C@Pb`�� /Type /Action 0 /Flags 32 /StemV 40 0000010894 00000 n 0000009482 00000 n >> << 31 0 obj [0 [778] 3 [250] 8 [833 778] 11 [333 333] 15 [250 333 250 278 500 500 500 500 500 500 500 500 500 500 278 278] 32 [564] 35 [921 722 667 667 722 611 556 722 722 333 389 722 611 889 722 722 556] 53 [667 556 611 722 722 944 722] 62 [333] 64 [333] 66 [500] 68 [444 500 444 500 444 333 500 500 278 278 500 278 778 500 500 500 500 333 389 278 500 500 722 500 500 444] 177 [500] 179 [444 444] 182 [333]] 9813 0 obj <> endobj 0000031969 00000 n /Rect [252.19 569.02 343.11 580.02] 0000023591 00000 n /BS /XObject endobj endobj /Type /Page /Type /Font endobj << << /Type /Action << 0000055840 00000 n /ItalicAngle 0 >> �x:΂8�,L'���7@�=d��̅!��8�U[�X��܋����~p��7a�4̗��k!�K�������%}o���s��. /DW 1000 32 0 obj /URI (mailto:nwokeji001@gannon.edu) startxref 12 0 obj %���� /BS /FontWeight 400 0000045608 00000 n /Xi0 21 0 R h��Y{�TS�؜:�!�Dr.զ�E1�X"y?R��u*Ծ��5�}W?�n��������yf�����{>. /Resources >> >> /Kids [2 0 R 3 0 R 4 0 R 5 0 R 6 0 R 7 0 R 8 0 R 9 0 R 10 0 R] /Descent -216 /GS8 22 0 R /A 2 0 obj << >> /Ascent 891 >> /F 4 0000013443 00000 n /Annots [11 0 R 12 0 R 13 0 R] %PDF-1.5 << trailer /S /URI /Filter /FlateDecode /Subtype /Link /StructParent 1 stream 30 0 obj 33 0 obj << /CS /DeviceRGB 0000008625 00000 n >> /BaseFont /TimesNewRomanPSMT /S /URI >> endobj /ToUnicode 27 0 R /FontFile2 33 0 R /Supplement 0 /Type /Pages /Parent 1 0 R endobj << eCommerce in Africa is booming but that doesn’t leave out any struggles which include uncertainty around receiving orders satisfactorily. %PDF-1.4 %���� 0000000980 00000 n 0000000016 00000 n endobj <<9A7400316C72694E9831BCBAE4CBD749>]/Prev 1400479/XRefStm 5623>> Twenty years later, e-commerce is spreading all over the world, with a volume estimated at USD 1,500 billion in 2014, according to eMarketer 1. /FontDescriptor 32 0 R << E-commerce in Africa is well under way. /Font ,�`��-f8�z>��?����7^r��x� m�}h�G.���} 8K/�e.X�j�%��`|y�._����{�������E+.\��g_N�O�3��mؘK�jl�zR��#k���0�Z��r-��{�̟�^���Y����័�~m���~��L�6��4@\Zb�v�b ���֓ڲB� ��$G3�ՠ�����87�k�R��`�&L_35�.S�%��1:&��̙x����A}n'\�I[�,�۩C��;�kޝah���g����p�-�9䝂�"��G�68�u��GZh� z̓a6����)����B\~�88`�a�Z��h:�J�^�9h��-��Y�/�}�ԑ�Y�� xref x�}R�n�0��>��m$���8���~ ���ː_�K�K�%�fv�a{��,Jَ��=�`$M+���?i� �Vz,&���ܟw��|�\M�])��K���0ꉬv�?���i��G���+���R?Ё �ҔhL��Z��ߥ�Ka��8�M�Y�9) ���ὀA�t-��%Ԭ�${�R����Y���کC��4�N=��\t�d��:���n����B�:�(BT �9PD�e���}0O�u#��1�OH�H�H>#�ud8w�*Q���o�mGF�a�C�����9w��v�2������"T__���d1ʶ�E��Z�-��'��_�G�Q�EZ ��U�l��~��_ endstream /Tabs /S These jobs will be directly in online marketplaces, supporting services and spin-off economic activity. /S /URI 0000055577 00000 n 0000083170 00000 n << /Rect [257.59 515.02 337.71 536.02] 0000049493 00000 n Digital Commerce in Africa 11 Section 2 Is Rising Digital Commerce Inevitable? 9813 33 embarking on a national policy development initiative on e-commerce, it is imperative that South Africa, as member, takes cognisance of its WTO commitments. 0000005967 00000 n /Leading 42 /S /Transparency /Rect [238.69 547.02 356.61 558.02] Out of all six countries studied, Nigeria had the most reported online shoppers. /Subtype /CIDFontType2 0000018580 00000 n endobj /Subtype /Link 13 Force 1: Growing Labor Force with Rising Youth Share 14 ... Digital commerce, or e-commerce as it is still more commonly known, has become a powerful force driving economic change around the world. << E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga 69 3 Research Methods and Results To collect data for this study, we used the survey technique and the structured ques-tionnaire taken in December 2017. endobj /StructParents 0 0000010530 00000 n /Type /Group /F1 19 0 R 0000042238 00000 n /Type /Font << endobj /Length1 310200 endobj 0000006612 00000 n Selling online in Africa is not easy. 0000010270 00000 n /URI (mailto:rita.orji@dal.ca) 0000015798 00000 n /Contents [24 0 R 25 0 R 26 0 R] /W 0 By 2018, the African e-commerce market is projected to soar to US$ 50 billion, from just US$ 8 billion in 2013. /Filter /FlateDecode /W 31 0 R consumer e-commerce by African enterprises, for example, is below 2%, and has enormous potential. /FontName /TimesNewRomanPSMT 7 E-COMMERCE IN AFRICA SUMMARY e-commerce first appeared in 1994, with the on-line sale of Ten Summoner’s Tales, Sting’s fourth album. << Survey respondents across the six countries studied were asked about the last time they made an online purchase of a product and the results largely varied by country. /BS /F4 16 0 R << �h���d�H^x�$/��1�a�5/!yI�#�L��y_�,#���v7C���~��������v��0 ���M]O�������� �_���q���W�������Js�'W�v���̎G�y��a��f-\4���yf����ȜE{^��qLo��y���{/�} X�7�s΢%O}� �+�O��`߲��럛��a0��r���⍺1��$0�������^�a�w�`8��|��+6����͸?��.=��M} ^ܳv���a�2<4�Ӄk׬X� 29 0 obj >> /Subtype /Link 9845 0 obj <>stream >> 28 0 obj [29 0 R] /Subtype /Type0 0000056287 00000 n /MediaBox [0 0 595.32 841.92] 14 0 obj 0000007522 00000 n /W 0 >> Estimates suggest about 264 e-commerce start-ups are operational across the continent, active in at least 23 countries. /W 0 /Encoding /Identity-H << /FontBBox [-568 -216 2046 693] /ProcSet [/PDF /Text /ImageB /ImageC /ImageI] /Registry (Adobe) /CIDSystemInfo 30 0 R /Length 107796 1 0 obj /Type /FontDescriptor endobj /F5 15 0 R 0000008510 00000 n >> 0000026075 00000 n 0000007089 00000 n >> However, the Middle East and Africa still find There’s significant potential to create new jobs – as many as 3 million by 2025. << /StructParent 2 << %%EOF /CapHeight 693 >> /Type /Action >> >> 0000006118 00000 n /Count 9 Even Amazon has shown no interest in the African market. Thomson Reuters Foundation trust.org, 264 e-commerce start-ups are operational across the continent, New Africa-Europe Digital Economy Partnership, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, Centre for the Fourth Industrial Revolution, Schwab Foundation for Social Entrepreneurship. /F 4 endobj 0000021252 00000 n stream >>